I've spent most of my career working with founders and leaders at companies of all shapes and sizes. Helping them make foundational business decisions around positioning, marketing, product, and more.

And in that time one thing became very clear. Most people struggle with two important things:

1) Making a decision.
2) Acting on that decision.

I became obsessed with learning how the world's best decision-makers became so good at it, trawling through research, reading countless books on the topic, and drawing on my psychology degree.

And now I'm taking what I've learnt and helping founders and leaders apply it to their business, so they can tackle the dozens of daily decisions with confidence.