JOE DANIELS
Stop selling hard.
Make buying easy.
Most sales advice is stuck in the 60s.
So you need to focus on being more buyable.
The three layers of buyability.
Two clear offers to choose from...
BUYABILITY AUDIT
£500
BUY AN AUDIT
BOOK A CALL
£7,500
BUYABILITY BLUEPRINT™
Find out exactly where your selling is falling short and uncover opportunities for buyability.
Become more buyable with a packaged-up offer, streamlined sales process, and new acquisition strategy.
60-minute ‘mystery shopper’ call
Everything from the Buyability Audit
2-hour remote offer workshop
1-hour remote sales workshop
1-hour remote acquisition workshop
Buyability Blueprint™ document
Audit report that explores your current offer, sales process, and acquisition strategy.
I help agency owners stop the sales struggle by making their offer more buyable.
I’ll audit your current offer, sales process, and acquisition strategy.
I’ll help you package up your offer so it’s more desirable.
I’ll streamline your sales process so it’s more decidable.
I’ll create an acquisition strategy that makes you discoverable.
A Buyability Blueprint™ that brings it all together.
You’re told to spend all your time building relationships...
75% of B2B buyers want to self-serve their purchase...
You’re told to differentiate from the competition...
40-60% of deals actually end in no decision at all...
You’re told to take a volume-based outreach approach...
95% of your target market isn’t ready to buy...
DESIRABILITY
DECIDABILITY
DISCOVERABILITY
How easy it is to see the value of your offer and how it works.
How easy it is to make the final purchase decision.
How easy it is for people to find you and your offer.
...but 75% of B2B buyers want to self-serve their purchase.
...so you need to help them make up their own minds.
...but 40-60% of deals actually end in no decision at all.
...so you need to clearly outline why they need what you offer.
...but 95% of your target market isn’t ready to buy.
...so you need to be front of their minds when they are.
No wonder most founders struggle with sales.
No wonder most founders HATE sales with a passion.
It’s because they’re constantly bombarded with advice that just doesn’t work anymore.
Buyer behaviour has shifted in a massive way. And sales advice hasn’t kept up.
This is how you switch from persuading and convincing to guiding and empowering.
How you make sure your target buyers have all the information they need to make a decision without you.
It’s about moving from a seller-centric approach to a buyer-centric approach.
I call it BUYABILITY.
In a 4-week program, I’ll help you package up your services, streamline your sales process, and outline your acquisition strategy.
I’ll act as a ‘mystery shopper’, going through your marketing, website, and sales process as if I was a prospect.
I’ll then write up my thoughts on what could be improved and where the opportunities are to be more buyable.
In a two-hour workshop, we’ll decide on a core problem and package up your services into a compelling solution.
I’ll then create an offer document that outlines your new offer with some high-level messaging to help you sell it.
In a one-hour workshop, we’ll map out a sales process to sell your new offer, making it as frictionless as possible.
I’ll then turn this into a flowchart that outlines each step so you can start putting it into action.
In a final one-hour workshop, we’ll work out a simple-yet-effective strategy that will get you in front of your buyers.
I’ll write this up as a strategy deck that explains how you should approach your channels and content.
You’ll end up with your BUYABILITY BLUEPRINT™.
A document that contains:
Everything you need to take the work we’ve done and start bringing it to life in your marketing and sales.
Your buyability audit
Your offer document
Your sales process flowchart
Your acquisition strategy
WEEK 1:
WEEK 2:
WEEK 3:
WEEK 4:
THE DELIVERABLE:
I help agencies become more buyable by packaging up their serviceds, streamlining their sales process, and outlining their acquisition strategy.
BOOK A CALL
BOOK A CALL
Or take the self-assessment >
SELF-ASSESSMENT
NEWSLETTER
Other things you should know...
Who do you typically work with?
Usually small to medium-sized agencies whose growth has plateaued and whose sales are slumping. I also sometimes work with consultants and other B2B service providers.
"Joe's workshop was amazing! It helped me finally clarify how to position my offer and validated months of mental back-and-forth before launching. Now I’ve got a crystal-clear offer and a kickass process to sell it right."
Gab Bujold
Founder, Press X To Market
"I already had a pretty good idea of what I needed to do with Mojo, but Joe gave it the tightening up it needed to really shine. In the first couple of months since launching we've had over 15 inbound opportunities, our first clients, and a lot of buzz."
Eric Holland
Founder, Mojo PMM
"In the first two weeks since designing our offer, I'm having plenty of conversations where the new offer is resonating really well. People know exactly what I'm offering and the tangible value it provides."
Steven Papaioannou,
Founder, The Customer Lab
"Joe helped me get the clarity I’d been chasing for months. I had multiple good offers but I struggled to package them into something clear and compelling. Now I have a buyable offer that makes sense to me and my clients."
Mani Lakshmanan,
Founder, Felt Logic
Who should join from my team?
I insist on working directly with the founder or MD for this work as it’s so crucial. You might also bring in other people responsible for new business throughout the process.
What are the main deliverables?
With the full Buyability Blueprint™ package you’ll get an audit report, Buyability Blueprint™ document, and recordings of all the workshops.
If you buy the audit then you’ll obviously just get the audit report.
Can you do the workshops in-person?
I can, but it depends on location and also will come at an extra cost to cover time and travel. Remote usually works fine.
Can I buy the audit and then upgrade?
Of course! Once I deliver the audit, you can either take it and fix the issues yourself or move on to the full package, minus the £500 cost you’ve already paid for the audit.
Will you help with execution?
Once I hand over your strategy, I can stick around to help with messaging, sales assets, and act as a buyability sounding board. I can also introduce you to trusted partners.
Do you do any market research?
I may do some light desk research as part of the audit and for your acquisition strategy, but most of the market-specific knowledge should come from you or your team.
How long does it take?
The full package takes 4 weeks from kickoff to handover of your strategy.
The audit takes around 2 days from the mystery shopper call.
Let’s make buyability your viability.
Book in a quick call to make sure we’re a good fit for each other and find a time to schedule in your sprint.
BOOK A CALL
Not quite ready? Find out your Buyability Index here >